Naughty Over Fifty
A distinctive adult dating brand created for confident people over 50 who still value attraction, conversation and grown-up fun.
Who stands behind Naughty Over Fifty?
Naughty Over Fifty is a UK adult dating website created for people over 50. The brand is intentionally direct, warm and lightly cheeky. Its purpose is to help mature adults find conversation, companionship, attraction and consensual adult connections without pretending that interest in dating disappears with age.
Part of the CafeDating collection
Naughty Over Fifty forms part of the CafeDating collection of dating and relationship websites. CafeDating operates a range of specialist brands for different audiences and describes its aim as providing a quality dating experience and genuine value for customers.
CafeDating was created to bring our individual dating sites together under a recognisable UK identity. This gives visitors a clearer understanding of who stands behind the sites, the experience on which they are built and the standards we want them to represent. CafeDating is a trading name of Anything Direct Europe Ltd, a UK company registered under company number 04416798.
Our relationship with HubPeople
CafeDating shapes the Naughty Over Fifty brand and its public information pages. The registration and members' service connects to a central dating hub supplied by our technology partner, HubPeople Limited, an experienced dating technology company established in 2005.
HubPeople provides the underlying member platform, account and messaging technology, shared member network, subscription and billing systems, moderation tools and customer support services. This allows Naughty Over Fifty to retain its own identity and focus while using an established dating platform rather than trying to build every technical service independently.
Why profiles can appear across related sites
HubPeople operates a shared dating network covering many brands and interests. A Naughty Over Fifty profile may therefore be visible to compatible members using associated websites within that network. This can increase the number and variety of suitable people members are able to discover. The shared-network arrangement is disclosed throughout our site and during the member journey.
Our approach to mature dating
We want the public pages of Naughty Over Fifty to be clear about the audience, the free registration offer and the possibility of optional paid services. We encourage truthful profiles, respectful communication, consent, sensible privacy and safe first meetings. No dating site can guarantee that two people will be compatible, but it can give adults the opportunity and tools to make their own connections.